The first step to empowering your business with Elevation Advisor is Profit Genie™, our intelligent budgeting tool that puts you in control of your financial future.
Just enter your labor and overhead expenses, then tell Profit Genie how much money you want in your account at the end of the year. It will instantly calculate what you need to charge per day, per crew, and per hour to hit your goal, no spreadsheets, no guesswork.
Why We Built It: A Story from the Field
Before Profit Genie, our cofounder was just like every other contractor, marking up materials, sometimes charging the going rate and hoping for the best, while praying the numbers worked out at the end of the year.
Then one day, a client said,
“I’ll supply my own materials.”
And just like that, the profit was gone.
That moment sparked a realization: if your profit is tied to materials, you’re not in control. What followed was years of trial, error, and spreadsheets, until a new question emerged:
“What do I need to make per day, per crew, to cover my overhead, pay my team, and still hit my profit goal?”
That question became a formula.
That formula became a spreadsheet.
That spreadsheet became Profit Genie.
The Problem: Traditional Pricing Is Broken
Most contractors if they use anything, use the outdated Multiple Overhead Recovery System (MORS), a method that marks up materials, labor and equipment based on future material sales and other unknowable projections. But when clients supply their own materials or your projections are wrong, your estimates are wrong and your profits disappear.
Sound familiar?
- You lose money when clients bring their own materials
- You’re not sure what to charge per day or per crew
- You don’t know how much you’ll actually make until tax season
The Solution: Profit Genie + PMM
Profit Genie is powered by our exclusive Production Minus Materials (PMM) model. Instead of guessing at material costs, PMM focuses on what you can control:
- Your labor
- Your overhead
- Your profit goals
You tell Profit Genie how much you want to make this year—and it tells you exactly what to charge to get there.
How It Works
Profit Genie reverse-engineers your pricing based on:
- Annual overhead (equipment, insurance, admin, etc.)
- Field and office labor costs
- Working vs. non-working months
- Unbillable hours (travel, downtime, etc.)
- Your desired profit
It’s built on simple principles, but it’s the foundation of Elevation Advisor, because profit is the foundation of your business.
Real Results, Real Confidence
Contractors using Profit Genie report:
- Consistent profits across every job
- No stress when clients supply their own materials
- Clear, confident pricing that closes more deals
- More time to grow the business—not just run it
“I used to hope I’d make money. Now I know I will.”
Lock In Your Profit. Unlock Your Life.
It’s not enough to hope you make it through the off-season when your livelihood is at stake. Profit Genie helps you anticipate financial challenges, make informed decisions, and focus on building the perfect landscape for your clients, without worrying about your financial position post-season.
With Profit Genie, you’ll know:
- Exactly how much to charge per hour
- How low you can go in a slow economy
- That your overhead is covered, even in the off-season
Ready to Predict Your Profit?
Set your goal. Lock in your pricing. Get your life back.
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