Most contractors aren’t trained salespeople. And that’s okay because with Elevation Advisor’s Integrated Sales Psychology and Strategies (ISPS), you don’t have to be.
ISPS is built into the core of Elevation Advisor to help you close more jobs, increase project size, and give your clients the confidence to say “yes” without pressure, gimmicks, or guesswork.
What Is ISPS?
ISPS is a sales system that uses proven psychological principles to guide clients through the buying process. It’s designed to:
- Reduce decision fatigue
- Build trust through transparency
- Empower clients with choices
- Increase close rates and average job size
Instead of presenting a single price (which often leads to sticker shock or indecision), ISPS helps you present multiple packages each one tailored to different budgets and priorities.
Packages That Sell Themselves
With Elevation Advisor, you start with four proposal packages, think Good, Better, Best, and Premium but you can add as many as you need.
Each package can include different combinations of features, materials, or upgrades. Clients can compare them side by side and choose the one that fits their needs and budget.
And here’s the best part: you don’t have to be a salesperson to use it. ISPS does the heavy lifting for you.
Built-In Sales Psychology
ISPS includes subtle but powerful tactics that make a big difference:
- Low-pressure close: Ask, “Do you know if you’ll use our company for something?” If they say yes, suggest starting with the basic package to lock in a calendar spot. They can always upgrade later.
- Lifestyle framing: Instead of just listing features, describe the experience “a backyard oasis for family gatherings” sells better than “includes lighting and irrigation.”
- Upsell without pressure: Clients often choose higher-tier packages simply because they see the value not because they were pushed.
Custom Groups: One Price, Full Transparency
ISPS also includes Custom Groups, a powerful tool that lets you bundle multiple sections of a proposal into a single, client-friendly group with one price.
Here’s how it works:
instead of listing out Mobilization, Removal, and Irrigation as separate line items with individual pricing, you can group them under a label like “Mainframe.” Your client will see that those elements are included, but only one price for Mainframe, reducing confusion and eliminating pricing questions.
This keeps your proposal clean, reduces sticker shock, and helps clients focus on the value of the overall project not the cost of every individual item.
Real Results
Contractors using ISPS report:
- Higher close rates
- Larger average project sizes
- Faster sales cycles
- More confident, satisfied clients
“I used to dread the sales part. Now I look forward to it—because the software does it for me.”
Consistent Profits, No Matter the Package
Thanks to Elevation Advisor’s PMM (Production Minus Materials) pricing model, every package—whether it’s basic or premium—is built to hit your profit goals. That means you can offer options without sacrificing margin.
Ready to Sell Smarter?
ISPS is more than a feature—it’s a philosophy. It’s how Elevation Advisor helps you turn proposals into powerful sales tools, and clients into enthusiastic buyers.
Give your clients the confidence to say yes.
[See ISPS in Action] or [Start Your Free Trial]