Integrated Sales Psychology (ISPS)

The smarter way to close jobs

Stop underpricing your landscape construction jobs or getting trapped in uncomfortable, high-pressure sales situations. Our platform is built on Integrated Sales Psychology and Strategies (ISPS), an approach that weaves proven behavioral science directly into your proposals. Instead of pushing clients toward a rigid number, ISPS relies on getting results through choice and flexibility. We believe your proposal can be more than a static estimate, we can help you turn it into a persuasive, self-selling tool that builds client trust and protects your hard-earned margins.

When clients are given one option at a single price, their only choice is a simple yes or no. ISPS flips the script using options that open the line of communication, giving clients the control to select the exact level of investment that fits their budget and needs. Because the psychology of tiered options makes higher-value packages feel like a smart, long-term deal, clients frequently select an upgraded tier they wouldn't have considered otherwise.

While packages are where ISPS really shines, we’ve integrated this philosophy across the entirety of the Elevation Advisor. We want to remove as many obstacles as possible between you and your maximum sales potential, and with Elevation Advisor, customers can upgrade their package at any time using their original proposal link. If they decide over dinner to go all-in on their dream landscape, they can select a premium option on the spot. You’ll get an instant notification, and their billing updates automatically. No back-and-forth emails or waiting for business hours required.

We also apply ISPS to the creation of the proposals themselves! Our custom groups feature allows you to compile any landscape elements you want to present to your client with one price. Our co-founder uses this tool to create a Mobilization section on non-negotiables that encompasses things like travel time and pre-construction meetings. Important to your business, but not necessarily something you and your client need as an itemized breakdown. 

The Description of Services attached to each section of the proposal is a subtler form of ISPS, serving as easy clarification for your client on what’s being planned for each section, but also helping them to visualize the finished project outside of numbers and industry speak. Our approach to building our platform prioritizes the psychology of sales because it’s the foundation of our approach to business, so you never have to worry about losing out on profit no matter your sales confidence level.