Win More Work and Get Paid
Integrated Sales Psychology and Strategies (ISPS)
Stop Selling. Start Guiding.
Most contractors lose jobs because of how they present the price, not the price itself.
Most contractors lose jobs because of how they present the price, not the price itself.


ISPS stands for Integrated Sales Psychology & Strategy, and it’s built into every proposal you send with Elevation Advisor.
Instead of presenting one take-it-or-leave-it price, ISPS helps you create structured, tiered packages: Good, Better, Best, and Premium. Each one is built from the same proposal, with different combinations of features, upgrades, and scope.
Clients see their options side by side. They feel empowered to choose. And here’s the magic: Most choose more than they planned. Not because you sold harder. But because you gave them clarity.
ISPS is rooted in real psychology. It reduces decision fatigue, builds trust, and makes it easier for clients to say yes, without pressure, gimmicks, or games.

Clients don’t feel boxed in. They see options, not ultimatums. That confidence leads to faster closes and bigger projects.

Want to add lighting, irrigation, or a fire pit? Just include them in higher-tier packages. Clients upgrade themselves when they see the value.

Not a salesperson? No problem. ISPS gives you the words, the structure, and the psychology to guide the sale without ever feeling pushy.

Thanks to PMM pricing, every option is profitable. Whether they choose Good or Premium, you’re still on track to hit your numbers.