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Integrated Sales Psychology and Strategies (ISPS)

Stop Selling. Start Guiding.

Most contractors lose jobs because of how they present the price, not the price itself.

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What Is ISPS?

ISPS stands for Integrated Sales Psychology & Strategy, and it’s built into every proposal you send with Elevation Advisor.

Instead of presenting one take-it-or-leave-it price, ISPS helps you create structured, tiered packages: Good, Better, Best, and Premium. Each one is built from the same proposal, with different combinations of features, upgrades, and scope.

Clients see their options side by side. They feel empowered to choose. And here’s the magic: Most choose more than they planned. Not because you sold harder. But because you gave them clarity.

ISPS is rooted in real psychology. It reduces decision fatigue, builds trust, and makes it easier for clients to say yes, without pressure, gimmicks, or games.

Why Contractors Love ISPS

Close Bigger Jobs Without Selling Harder

Clients don’t feel boxed in. They see options, not ultimatums. That confidence leads to faster closes and bigger projects.

Built-In Upsells That Feel Natural

Want to add lighting, irrigation, or a fire pit? Just include them in higher-tier packages. Clients upgrade themselves when they see the value.

A Script That Writes Itself

Not a salesperson? No problem. ISPS gives you the words, the structure, and the psychology to guide the sale without ever feeling pushy.

Every Package Hits Your Profit Goal

Thanks to PMM pricing, every option is profitable. Whether they choose Good or Premium, you’re still on track to hit your numbers.

Take Control of Your Business Today!

Get started with Elevation Advisor and see the difference for yourself!

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